Case Study: How we got 2.6 Billion Views for Wet N Wild’s Big Poppa Mascara Video Launch
2.6B Views. 18.6% Engagement. 17.2% Ad Recall Lift.
As a leading provider of Los Angeles Video production services, our agency was instrumental in the viral success of Wet N Wild's "Big Poppa" mascara campaign on TikTok. We skillfully combined the latest digital marketing trends with our expertise in video production to amplify the brand's message across social media platforms.
Navigating Market Saturation
The cosmetic industry, especially the mascara segment, is highly saturated with numerous brands competing for consumer attention. This environment poses a significant challenge as it requires a unique and compelling value proposition to stand out. For Wet N Wild's Big Poppa mascara, we focused on creating a campaign that highlighted the product's unique features - big volume, length, and lift - in a creative and visually appealing manner.
Targeting the Right Audience
Identifying and targeting the right audience is crucial for the success of any cosmetic product launch. The challenge lies in not only understanding the demographic specifics but also their preferences and behaviors. Our approach was to engage the younger, trend-savvy demographic on TikTok, a platform where they are most active, and leverage influencers they resonate with, like Bella Poarch and T’yanna Wallace.
Adapting to Digital Trends and Algorithms
Staying abreast of the rapidly changing digital trends and understanding the algorithms of platforms like TikTok is a formidable challenge. The success of a product launch today heavily relies on how effectively a campaign can use these digital platforms to gain visibility and engagement. Our strategy included using custom soundtracks, engaging in popular hashtags, and optimizing content for various TikTok ad formats, ensuring that the campaign stayed relevant and visible in users’ feeds.
Campaign
Objective: Launch Wet N Wild's new Big Poppa mascara on TikTok to maximize brand visibility and engagement, demonstrating our proficiency in TikTok Campaign Production in Los Angeles.
Target Audience: Young, socially-engaged TikTok users interested in cutting-edge beauty products.
Our Strategy in Creative Video Marketing in LA
Creative Development: As part of our creative video marketing in LA, we crafted an engaging narrative around the mascara, emphasizing "big volume, big length, big lift," and produced high-quality, visually appealing videos.
Sound Integration: Our strategy included collaborating with @JVKE for a unique track, showcasing our capability in integrating audio effectively in social media campaigns.
Influencer Collaboration: We leveraged our Los Angeles network to partner with over 400 TikTok creators, a testament to our expertise in influencer marketing within the video production industry.
Execution and Delivery
Content Rollout: Our Los Angeles video production services were critical in the synchronized launch of the official product video and subsequent influencer content.
Community Engagement: We initiated the #BiggerIsBetter Hashtag Challenge, a prime example of our innovative approach to TikTok campaign production in Los Angeles.
Results
Reach and Engagement: The campaign achieved over 2.6 Billion total views, a milestone for creative video marketing in LA.
Brand Impact: The post-campaign analysis showed significant increases in brand recall and awareness, highlighting the effectiveness of our video production services.
Conclusion
This case study underlines our position as a frontrunner in Los Angeles Video Production Services, especially for clients seeking impactful social media campaigns. Our work on the Wet N Wild "Big Poppa" campaign exemplifies our commitment to innovative, effective video marketing strategies.